Glossery

Cost per Thousand (CPM): TV Advertising Explained

Direct Response Television (DRTV): TV Advertising Explained

Out Of Home : TV Advertising Explained

Reach: TV Advertising Explained

Media Buying: TV Advertising Explained

Spot Advertising: TV Advertising Explained

Target Audience: TV Advertising Explained

Video on Demand (VOD): TV Advertising Explained

Television Rating Point (TRP): TV Advertising Explained

Time Shift Viewing: TV Advertising Explained

Second Screen Advertising: TV Advertising Explained

Addressable TV Advertising: TV Advertising Explained